Yashica is teasing a comeback to the camera market

 Lars Rehm

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The legendary Yashica brand may be planning a comeback to the camera market, and people are kind of freaking out. Unfortunately, very little detail is available at this point, but a teaser video and website published by Yashica show a woman using a camera that looks like an old film model, and even taking selfies with it.
There is no way of knowing if this means Yashica will release a film camera or a retro-style digital model, but it would certainly be intriguing to see a digital version of an old Yashica like the Electro 35.
According to Wikipedia, the Yashica brand name disappeared from the camera market in 2003 when Kyocera, which owned the brand, halted production on all Contax, Yashica, and Kyocera-branded cameras. In 2008 the Yashica trademark rights were sold to the Hong Kong-based MF Jebsen Group and in March 2015, 100 Enterprises International Group Co. Ltd. was appointed as Yashica Global Sole Agent.
If you want to keep up with future developments and see the information that has been posted so far, you should have a look at the Yashica website where you can also sign up for email updates.

Courtesy of Digital Photography Review