ImageBrief: a new approach to selling images
Control, commission, and contacts. If that sounds like a reasonable premise under which to sell your image online, you might want to check out ImageBrief. It’s an online global image marketplace where buyers request specific images to meet their needs and photographers submit photos that they believe meet the brief. The average fee is $800 and photographers take upto a 70% cut. Interested?
How does ImageBrief work?
Buyers, who are a mixture of art buyers, creative directors and editors at advertising agencies, brands, corporates and publishers, as well as freelancers, submit a brief describing exactly what they want in detailed but natural language. Photographers who are signed up to ImageBrief can then submit photos that they think meet the brief’s criteria for consideration. Before any images are presented to buyers, however, they’re all vetted by the ImageBrief staff to ensure relevance and maintain quality. For the successful photographers, there’s a potential 70% of the commission fee available. I’ve not seen one brief below $200 and plenty in excess of $1,000.
Photographers are able to keep up with new briefs via email and an iPhone app notification. There’s an Android app in the works.
In a world where the stock agency model holds sway, how is ImageBrief attracting buyers and photographers?
It’s all very well having a great model that serves buyers’ needs without giving them photo-blindness from trawling through acres of potentiall suitable images, and gets photographers’ images in front of buyers, but if no one knows about it, it doesn’t benefit anyone. ImageBrief has found that word-of-mouth has worked in their favour, togetehr with social media and targetted email campaigns. Rainer Waelder was spotted by the ImageBrief team and invited to submit a portfolio for consideration.
Sign up?
The ImageBrief team is very keen to point out that its fresh approach is part of its appeal: ‘The images are different, the process is different and the outcome for the brands and clients they represent is different.’
The importance of the curaton model
ImageBrief regards the curation model as critical to its success and integrity. ‘It’s what allows us to present such amazing, tailored content. Each of our photographers is reviewed upon registration and then images are curated every step of the way to ensure quality and relevance to the client.’ The buyers aren’t overwhelmed in their search and photographers making sales take better a better cut of a significant fee. It’s win-win.
Photographers’ opinions
Uploading images to a stock agency and forgetting about them might seem like a relatively easy and stress-free option to sell your photos, but ImageBrief photographers are quick to point out that it doesn’t offer nearly the return that an ImageBrief sale does. ‘I’ve only made one sale so far with ImageBrief though I have been shortlisted several times. But that one sale was my biggest ever and more than made up for the effort expended on other briefs. One of the great things about ImageBrief is that it attracts high-profile clients still willing to pay a fair and proper rate for images. That makes us photographers feel it’s worth our while to submit images in the first place,’ says UK photographer Matt Doggett.
Take a look at the Collections for an idea of what they sell
What’s next for ImageBrief?
A commissioning platform is in the works that is intended to allow clients to seek out a photographer when they haven’t found the perfect pre-existing image. This can be tailored based on location, categories, or references. A new premium account structure will let photographers put themsleves forward for assignments and maybe develop relationships with clients that could go for ages.
Want to get involved?
It’s free to sign up to ImageBrief and that’s probably the fastest way to learn how it works. Look at the kinds of images that clients are buying in the ‘Collections’ section. Download the app so that you can keep on top of new briefs.
ImageBrief photographer Slobodan Blagojevic recommends being selective and making sure that you fulfil the brief to be in with a chance, but perhaps more importantly ‘do not think of ImageBrief as just another stock library, i.e., do not submit typical stock imagery. Clients come to ImageBrief precisely because they want something different, something fresh, something unique.’
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